For half a century, ARB 4×4 Accessories has been at the forefront of the off-road industry, transforming the way adventurers explore the world’s most challenging terrains. From humble beginnings in a Melbourne garage to becoming a global leader in 4×4 accessories, ARB’s journey is a testament to innovation, resilience, and a relentless passion for off-road exploration. As the company celebrates its 50th anniversary in 2025, it’s the perfect time to look back at its remarkable history, groundbreaking innovations, and the impact it has had on the off-road community worldwide.
ARB Celebrates 50 Years: A Legacy of Innovation and Adventure
In 2025, ARB 4×4 Accessories proudly celebrates its 50th anniversary—a remarkable journey from a modest Melbourne garage to becoming a global leader in the 4×4 accessories industry. Over the past five decades, ARB has established itself as an iconic name in off-road adventure, providing high-quality, durable, and innovative products that have revolutionized the way people explore the great outdoors.
The Origins of ARB: A Passion for Off-Roading
The story of ARB began in 1975 when Anthony Ronald Brown (ARB) embarked on a rugged trip to Cape York, Australia. During his journey, he noticed that most of the existing off-road equipment was not up to the challenge of Australia’s harsh terrains. Determined to change that, Brown returned home and began handcrafting his own accessories, starting with bull bars and roof racks, in his Melbourne driveway. His commitment to durability, strength, and innovation quickly caught the attention of other off-road enthusiasts, leading to the birth of ARB 4×4 Accessories.
“What started Tony off was the people he met on the way, and the trouble they were having with products,” explained Tony’s brother Andrew Brown. “At home, it was basically just roof racks, and Tony and I built a bender. We had to bend square tubes, so we made a bender with a big 12-foot bar on it, and we ran around it and bent the tube. We didn’t know how to weld, so the old man bought an arc welder for us, an Abel 130 Amp arc welder, and we learnt how to weld… and that’s where it basically started.”
Pioneering Innovations and Game-Changing Products
ARB has consistently led the industry with pioneering innovations that have enhanced vehicle performance, safety, and comfort for off-roaders worldwide. Some of its most significant contributions include:
- ARB Air Locker (1987): One of the most revolutionary products in the off-road industry, the ARB Air Locker allows vehicles to achieve maximum traction in the toughest conditions, helping drivers maintain control in mud, sand, and rocky terrain.
- Old Man Emu Suspension (1988): The acquisition and development of the Old Man Emu suspension system expanded ARB’s expertise in ride quality, making vehicles more stable and comfortable over rough terrain.
- ARB Bull Bars and Underbody Protection: Designed to withstand the most extreme conditions, ARB’s range of bull bars and underbody protection has become a standard for adventurers worldwide.
- BP-51 High-Performance Suspension: This cutting-edge suspension system provides customizable damping, ensuring a smoother ride on diverse terrains.
- ARB Earth Camper and Altitude Rooftop Tent: Catering to the growing demand for overlanding, ARB has introduced high-quality camping solutions that allow adventurers to explore remote destinations with comfort and reliability.
- ARB Twin Air Compressors and Recovery Gear: Essential for any off-road expedition, ARB’s air compressors and recovery kits have become indispensable tools for 4×4 enthusiasts.
Global Expansion and Market Leadership
What started as a small workshop in Melbourne has grown into a global enterprise. ARB has expanded its operations to key markets, including North America, Europe, Asia, and Africa, with distribution networks spanning over 100 countries. In 2021, ARB further strengthened its European presence by acquiring the UK-based Auto Styling Truckman Group, a leading manufacturer and distributor of utility accessories.
ARB’s success is not only attributed to its innovative products but also to its commitment to rigorous testing and quality control. Every product undergoes extensive real-world testing to ensure it can withstand the harshest environments, from the Australian Outback to the snowy peaks of the Rockies.
Commitment to the Off-Road Community
ARB has built a strong relationship with the global off-road community, sponsoring major off-road events, supporting grassroots motorsports, and engaging directly with customers. The company’s dedication to customer feedback and continuous improvement has played a crucial role in shaping its product line to meet the evolving needs of modern adventurers.
Beyond product development, ARB is committed to environmental sustainability and responsible off-roading. By advocating for conservation and sustainable travel practices, the company ensures that future generations can continue to explore the world’s most beautiful landscapes responsibly.
Looking to the Future: Innovation and Beyond
As ARB celebrates its 50-year milestone, the company remains focused on the future. With ongoing investments in research and development, ARB continues to push the boundaries of innovation, ensuring that off-road enthusiasts have access to the best technology available.
The introduction of smart accessories, enhanced vehicle connectivity, and advancements in electric 4×4 technology are just some of the areas where ARB is expanding its expertise. As the industry evolves, ARB remains dedicated to its core values of durability, reliability, and adventure.
A Legacy Built on Passion and Performance
From its humble beginnings to its status as a global leader, ARB’s journey is a testament to the power of passion, perseverance, and innovation. For 50 years, the company has empowered adventurers to explore beyond the horizon, providing them with the tools they need to conquer the most challenging terrains.
As ARB embarks on the next chapter of its journey, one thing remains certain: the spirit of adventure that started in a Melbourne garage in 1975 will continue to drive the company forward for generations to come.
Happy 50th Anniversary, ARB!
